Find Out How to Build & Update Your Catalog and Website 24/7
Today, consumers expect to be able to view and purchase products through a number of different channels. This gives the manufacturer, retailer, wholesaler, or distributer a number of challenges; not least is ensuring consistency of message across multiple media such as the internet, direct mail, and catalogs. Often this multi-channel approach requires data to be pulled from a number of sources to produce a variety of materials. Keeping product information current and consistent is a constant challenge. Usually, companies have the same information stored in a number of different locations with a variety of departments responsible for its use and updates. Ensuring that each entry is updated can prove to be very costly and time consuming. The cost of getting it wrong can be even higher.
The Solution to this Problem is a Product Information Publishing System.
A product information publishing system will make your organization more efficient and puts you in control of the process. In short, it is a central storage where product information (images, text products, numbers and pricing) is managed to ensure consistent and accurate communication across all publishing channels, digital, web and print. The need to re-key multiple times when updating product information is eliminated. This saves time and ensures consistency in print and online.
This system will improve processes:
What this means for you:
|
 |
